The demand for skilled Social Media Management Specialists in eCommerce is growing rapidly as online businesses rely on digital platforms to increase brand awareness, customer engagement, and online sales. We are currently looking for a creative, data-driven, and results-focused Social Media Management Specialist who can manage and scale our eCommerce brand’s presence across major social media platforms.
This role is ideal for professionals who understand how social media marketing, content strategy, and eCommerce growth strategies work together to build a powerful digital brand. As a Social Media Specialist, you will be responsible for creating engaging content, planning campaigns, analyzing performance metrics, and implementing strategies that increase engagement, website traffic, and conversions.
You will collaborate closely with marketing and design teams to develop high-performing social media campaigns that align with our brand identity and business goals. Your expertise in platforms such as Instagram marketing, Facebook marketing, TikTok marketing, and influencer collaborations will help drive customer acquisition and brand loyalty.
Key Responsibilities
Social Media Strategy & Planning
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Develop and implement a monthly social media marketing strategy aligned with eCommerce growth goals.
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Create and maintain a structured content calendar for Instagram, Facebook, TikTok, and emerging platforms.
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Identify trending topics, seasonal campaigns, and viral opportunities to improve engagement and conversions.
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Plan engaging activities that keep the audience entertained and connected with the brand.
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Implement proven strategies to increase Instagram followers and brand visibility.
Content Creation & Management
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Produce engaging social media posts, reels, stories, and carousel content.
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Write compelling captions, hooks, and call-to-action copy optimized for engagement and sales.
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Coordinate with designers and video editors to produce professional visual content.
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Maintain consistent brand voice and messaging across all platforms.
Community Management
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Respond to comments, messages, and customer inquiries in a timely manner.
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Build strong relationships with followers and online communities.
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Monitor brand mentions and maintain a positive online reputation.
Performance Tracking & Optimization
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Track social media KPIs including engagement rate, reach, impressions, website traffic, and conversions.
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Prepare weekly and monthly social media analytics reports.
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Optimize content strategies based on data insights and performance trends.
Campaign & Promotion Support
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Assist in planning product launches, seasonal promotions, and eCommerce campaigns.
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Collaborate with paid media teams to align organic and paid social advertising strategies.
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Support influencer partnerships and user-generated content campaigns.
Trend Monitoring
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Stay updated with the latest social media trends, algorithm updates, and digital marketing strategies.
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Recommend innovative content formats to improve brand visibility and audience engagement.
Required Skills & Qualifications
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Proven experience managing social media accounts for eCommerce brands
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Strong knowledge of Instagram, Facebook, TikTok, and emerging social platforms
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Excellent copywriting, storytelling, and communication skills
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Basic understanding of social media analytics tools and performance reporting
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Creative mindset with a strong understanding of viral content trends and engagement tactics
